1. Overview:

The Associate/Assistant General Manager (AGM) plays a crucial role in driving the overall success of our [Company Name] operations within the assigned territory/region. This position reports directly to the General Manager and is responsible for overseeing daily operations, managing teams, achieving sales targets, and optimizing distribution strategies within the Fast-Moving Consumer Goods (FMCG) sector. The AGM will ensure efficient execution of sales strategies, maximizing market penetration, and fostering strong relationships with key accounts and retailers.

2. Key Responsibilities:

• Oversee daily operations, ensuring smooth and efficient workflow.

• Manage and mentor a team of sales representatives, providing training and support.

• Achieve and exceed assigned sales targets through effective planning and execution.

• Develop and implement sales strategies for B2B and B2C channels.

• Optimize the route-to-market strategy to enhance distribution efficiency and reach.

• Manage key accounts, building strong relationships and negotiating favorable terms.

• Engage with retailers to drive sales and improve brand visibility.

• Conduct regular market analysis to identify opportunities and address challenges.

• Prepare sales forecasts and reports, utilizing sales MIS and data analytics.

• Monitor and manage sales budgets effectively.

• Ensure compliance with company policies and procedures.

• Collaborate with other departments (marketing, supply chain, etc.) to achieve overall business objectives.

• Conduct regular audits using audit technology to maintain data accuracy and identify areas for improvement.

3. Technical Skills:

• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint).

• Experience with CRM software and Customer Management Systems (specify preferred systems if any).

• Strong data analysis skills, including interpreting sales data and identifying trends.

• Familiarity with sales forecasting and budgeting tools.

• Understanding of FMCG distribution channels and logistics.

• Proficiency in using sales MIS and data analytics tools.

• Experience with audit technology and procedures.

4. Required Qualifications:

• Bachelor's degree in Business Administration, Marketing, or a related field.

• Minimum of [Number] years of experience in a sales and/or management role within the FMCG industry.

5. Skills & Experience:

• Team Leadership: Proven ability to lead, motivate, and mentor sales teams to achieve high performance.

• FMCG Distribution: Deep understanding of FMCG distribution channels, including primary and secondary sales.

• Team Management: Proven experience in managing and developing high-performing teams.

• B2B Sales & B2C Sales: Demonstrated success in both B2B and B2C sales environments.

• Channel Sales: Expertise in managing and optimizing various sales channels.

• Primary Sales & Secondary Sales: In-depth knowledge of primary and secondary sales processes.

• Route to Market Optimization: Experience in analyzing and improving distribution efficiency.

• Sales Target Planning & Execution: Ability to develop and execute effective sales plans to achieve targets.

• Market Penetration: Proven track record of increasing market share and brand visibility.

• Key Account Management: Excellent skills in building and maintaining relationships with key accounts.

• Retail Engagement: Proven ability to engage retailers and drive sales through effective strategies.

• Training: Experience in providing effective training to sales teams.

• Territory Management: Proven ability to effectively manage and develop assigned territories.

• Sales MIS: Proficiency in utilizing sales management information systems.

• Customer Management System: Experience working with customer relationship management systems.

• Data Analytics & Audit Technology: Strong analytical skills and experience using data analytics and audit tools to improve efficiency and identify opportunities.