Performance Marketing

Job Overview:

As a Performance Marketing Specialist at Adalyst, you will spearhead data-driven marketing campaigns to promote our educational services/ Industry. Your role will involve managing digital advertising efforts, analyzing campaign performance, and optimizing strategies to enhance student acquisition and engagement.

Key Responsibilities:

• Campaign Management: Develop, execute, and optimize performance marketing campaigns across channels such as Google Ads, social media (Facebook, LinkedIn), display advertising, and educational platforms.

• Exposure with any Education industry, Colleges, Edtech services company.

• Performance Analysis: Utilize analytics tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager) to track campaign performance, interpret data, and generate actionable insights for continuous improvement.

• Market Research: Stay updated on EdTech trends, competitor activities, and emerging technologies to inform and refine marketing strategies.

• Collaboration: Work with the creative team to design compelling educational content and ad creatives. Partner with the product team to ensure alignment between marketing efforts and product features.

Qualifications:

• Education: Bachelor’s degree in Marketing, Education, Business, or a related field. Relevant certifications (e.g., Google Ads, Facebook Blueprint) are a plus.

• Experience: 2-4 years of experience in performance marketing, preferably within the EdTech or education sector. Demonstrated success in managing and optimizing digital marketing campaigns.

• Skills:

  • Proficiency in digital advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) and marketing analytics tools.

  • Strong analytical abilities with experience in data interpretation and reporting.

  • Understanding of the EdTech landscape and student acquisition strategies.

  • Excellent communication and collaboration skills.

  • Experience with A/B testing and campaign optimization.

  • Familiarity with CRM systems and marketing automation tools.

Preferred Qualifications:

• Experience with educational/ Edtech services background company.

• Advanced degree in Marketing, Education, or a related field.

• Knowledge of additional digital marketing tools and techniques (e.g., programmatic advertising, affiliate marketing).