Recruitment Marketing Specialist

Employment Type: Full-Time
Work Arrangement: Remote

Compensation

Annualized Compensation: $38,400–$76,800 per year

Hourly Rate: $20–$40 per hour

The annualized figure is based on 40 hours per week and 48 working weeks per year.

About the Role

We are seeking a Recruitment Marketing Specialist to drive talent acquisition through targeted recruitment marketing strategies and campaigns.

You will be responsible for planning, coordinating, executing, and analyzing recruitment marketing initiatives designed to attract qualified talent and improve candidate acquisition. The role combines recruitment marketing, project management, content coordination, campaign analytics, and performance optimization within a fully remote environment.

Key Responsibilities

• Own and coordinate recruitment marketing projects, ensuring initiatives remain organized, prioritized, and on schedule.

• Manage marketing projects from planning through execution, aligning stakeholders on deliverables, responsibilities, and timelines.

• Coordinate the production and distribution of organic and paid recruitment content across relevant acquisition channels.

• Manage the recruitment marketing content pipeline and work closely with content creators to ensure timely, high-quality output.

• Monitor campaign performance across paid advertising, job boards, social media, email, and other recruitment channels.

• Analyze campaign and channel data to identify trends, opportunities, and performance gaps.

• Develop actionable recommendations to improve campaign effectiveness and support talent acquisition goals.

• Maintain clear communication across recruitment, marketing, content, and other cross-functional teams.

• Track project progress, campaign deliverables, and marketing performance metrics.

Required Qualifications

• Proven experience in recruitment marketing, employer branding, talent acquisition marketing, or a related discipline.

• Strong project management skills with experience coordinating multiple initiatives simultaneously.

• Demonstrated experience monitoring campaign performance and using data to optimize marketing activities.

• Excellent written and verbal communication skills.

• Strong stakeholder management and cross-functional collaboration abilities.

• Experience managing content calendars and coordinating content production.

• Experience working with recruiters, content creators, marketers, or other cross-functional teams.

• Proficiency with analytics and marketing platforms such as Google Analytics, applicant tracking systems, and marketing dashboards.

• Highly organized, detail-oriented, and comfortable working in a fast-paced remote environment.

Preferred Qualifications

• Experience in B2B or high-growth technology environments.

• Experience with paid recruitment advertising, including job board advertising and programmatic recruitment platforms.

• Experience developing or supporting employer branding initiatives.

• Experience creating innovative recruitment marketing campaigns.

• Familiarity with recruitment acquisition funnels and candidate marketing strategies.

Key Skills

• Recruitment Marketing

• Talent Acquisition Marketing

• Employer Branding

• Recruitment Advertising

• Campaign Management

• Campaign Performance Monitoring

• Project Management

• Marketing Analytics

• Content Marketing

• Content Calendar Management

• Job Board Advertising

• Social Media Marketing

• Google Analytics

• Applicant Tracking Systems

• Stakeholder Management

• Cross-Functional Collaboration

• Data-Driven Optimization

What Success Looks Like

Success in this role means building well-organized recruitment marketing campaigns that consistently attract qualified candidates and generate measurable acquisition results.

You will ensure campaigns and content are delivered on time, identify performance opportunities through data, and continuously improve recruitment marketing effectiveness across channels.