Marketing Manager

Overview:

The Marketing Manager is responsible for developing and implementing strategic marketing initiatives to drive growth and brand awareness for a B2B online company. This role will oversee all aspects of marketing, including digital marketing, content creation, and marketing campaigns.

Key Responsibilities:

Develop and execute comprehensive marketing strategies that align with business objectives
Manage and optimize digital marketing channels, including social media, email, and paid advertising
Create and distribute high-quality marketing materials, including website content, blog posts, and whitepapers
Conduct market research and analyze data to identify growth opportunities
Manage relationships with key industry influencers and partners
Track and report on marketing performance metrics to measure ROI
Stay up-to-date with industry best practices and emerging marketing technologies

Technical Skills:

Proficiency in Salesforce, Google Analytics, and other marketing automation tools
Strong understanding of digital marketing principles and tactics
Experience with content management systems (CMS)
Familiarity with video editing software
Excellent design and creative skills

Required Qualifications:

Bachelor's or Master's degree in Marketing or a related field
Minimum of 5 years of experience in marketing, including 3 years in a managerial role

Skills & Experience:

Exceptional communication and presentation skills
Strong time management and organizational abilities
Ability to work independently and as part of a team
Proven track record of developing and executing successful marketing campaigns
Passion for digital marketing and technology

Pathways Consultant

About us Pathways Consultant was founded by Renuka Madaan, a visionary leader with a passion for connecting talent with opportunity. With over a decade of experience in the recruitment industry, Renuka has a keen eye for identifying potential and fostering professional growth. Her dedication to creating a bridge between employers and job seekers has been the driving force behind Pathways Consultant success. Under her leadership, the company has grown into a trusted partner for businesses and professionals alike, known for its integrity, personalized approach, and commitment to excellence. Renuka’s mission is to empower individuals to achieve their career goals and help businesses build strong, dynamic teams. At Pathways Consultant, we are dedicated to bridging the gap between talented job seekers and forward-thinking employers. Based in Gurugram, we leverage our extensive network and expertise in the recruitment industry to connect professionals with opportunities that align with their skills and aspirations. Our Mission: Facilitating meaningful connections that drive career growth and organizational success. Providing personalized solutions to meet the unique hiring needs of businesses across various sectors. Fostering a culture of collaboration, integrity, and excellence in all our endeavors. Why Choose Pathways Consultant? Tailored Approach: We understand that every candidate and company is unique. That’s why we offer customized strategies and support to ensure the perfect match. Extensive Network: Our strong network and partnerships enable us to access a diverse pool of talent and opportunities, empowering individuals and businesses to thrive. Proven Track Record: With years of experience and a track record of successful placements, we have earned the trust of both candidates and employers alike. Ongoing Support: Our commitment doesn’t end with placement. We provide ongoing support and resources to nurture long-term success for candidates and foster growth for businesses. Whether you’re a job seeker searching for your next career milestone or an employer looking to build a winning team, Pathways Consultant is here to guide you on your journey to success. Explore our services and discover how we can help you unlock your full potential!

Gurgaon, Haryana, India

pathwaysconsultant.com