Company: Rocksport
Website link: https://www.rocksport.in/

LinkedIn: https://www.linkedin.com/company/great-rocksport-pvt-ltd-/

YouTube: https://www.youtube.com/watch?v=1BEKrKw36OM

About the Company:

We are a pan-India adventure travel enabler with a vision of creating a tribe of 1 Crore Super Beings by 2030. Specializing in adventure programs for families, corporates, and students, we aim to inspire transformation through safe and engaging adventure sports. With over a million lives already impacted, we strive to make an active lifestyle accessible to all while fostering a deeper connection with nature.

Position: Marketing Manager

• Location: Mumbai, Bengaluru

• Experience: Minimum 5 years

• Skills: Event & Campaign Management, Offline Marketing, Corporate Partnership- B2B

• Qualification: MBA OR EQUIVALENT DIPLOMA IN MARKETING/BUSINESS

Responsibilities:

1. Corporate Alliances:

• Identify and develop strategic partnerships with corporate clients across industries.

• Design and propose customized adventure programs that meet the needs of corporate teams, such as leadership retreats, team-building exercises, and wellness programs.

• Negotiate and secure partnership agreements that enhance our brand presence in the corporate market.

2. Event Planning & Activations:

• Plan and execute corporate-focused events, such as leadership workshops, employee engagement activities, and adventure-based challenges.

• Coordinate on-ground activations at corporate events, conferences, and networking platforms.

• Ensure seamless execution of events, collaborating with internal teams and third-party vendors.

3. Brand Positioning & Promotion:

• Develop targeted marketing campaigns to promote adventure programs to corporate clients.

• Build relationships with HR professionals, corporate leaders, and key decision-makers to raise awareness we offerings.

• Ensure that all branding, communication, and event messaging is consistent with the company’s mission.

4. Corporate Market Research:

• Analyze corporate trends and identify potential opportunities to introduce or expand adventure programs tailored for businesses.

• Conduct competitive analysis and provide insights into market demands for corporate learning and development initiatives.

5. Collaboration & Coordination:

• Work closely with the national marketing team to ensure alignment of corporate strategies with overall brand goals.

• Collaborate with operations teams to ensure delivery of top-quality experiences to corporate clients.

• Partner with sales teams to drive conversions from corporate leads generated through events and campaigns.

6. Budget Management & Reporting:

• Manage marketing and event budgets for corporate-focused activities, ensuring efficient allocation of resources.

• Track and report on the success of corporate alliances and events, measuring ROI and providing regular updates to leadership.

Key Skills:

• Proficiency in managing paid media campaigns and optimizing for maximum ROI.

• Experience in collaborating with internal and external stakeholders to drive digital marketing initiatives.

• Excellent communication skills to effectively convey digital marketing strategies and insights.

• Strategic thinking and the ability to align digital marketing efforts with broader business objectives.

• Proven track record of driving leads, sales, and revenue through digital marketing efforts.

• Curiosity and a growth mindset to stay updated with the latest digital trends and technologies.