About this role

We are seeking a talented Performance Marketing Manager to join our small but growing marketing team and help accelerate our customer acquisition efforts. You’ll primarily drive customer growth with Google Search and App campaigns, along with other key channels like Meta and TikTok. You’re scrappy and will find creative ways to optimize our marketing funnel outside of paid ads, whether that’s partnering with design to improve landing pages, or working with product to optimize our sign-up funnels. This role comes with a lot of ownership and experimentation - if you have a hypothesis on how to improve conversion rates, we’ll see how we can test it. 

The ideal candidate will have 2-3 years of hands-on experience in digital marketing, with a strong background in app-install and web campaigns. Experience in the fintech sector is a plus. 

Key Responsibilities:

• Own campaign execution and strategy for our Google Ads while maintaining our CAC and ROAS targets. 

• Analyze and optimize complex marketing funnels to enhance conversion rates and user engagement. Define and measure KPIs to evaluate the success of our campaigns. 

• Design and execute A/B tests to determine optimal campaign setup.

• Collaborate with cross-functional teams like design and engineering to bring new campaigns to life. 

• Stay up-to-date with the latest trends in paid media and fintech to keep Fizz at the forefront of student financial solutions.

Tech stack

Google Ads (Search, App Ads, YouTube), Apple Search Ads, AppsFlyer, Adjust, Kochava, SQL (basic joins)