About this role

you’ll be owning our GTM motions to drive demand and revenue. You’ll own marketing communications to our customers and prospects and drive pipeline generation from our lifecycle channels. This role will be a bridge between Product, Marketing, and Sales and will work cross-functionally to keep Alt’s positioning sharp against competitors.

What You’ll Do

• Own GTM campaigns that connect product value to user needs, aligned across teams.

• Create the lifecycle and in-app communication strategy across email, push, and product surfaces and track success.

• Test and optimize flows to drive activation, conversion, and retention.

• Partner early with Product and Design to shape communication throughout the user journey.

• Deliver data-driven insights to refine messaging and influence future product and GTM decisions.

• Leverage marketing automation, behavioural data, and ML-based techniques to create personalized experiences at scale

Success Metrics

• Own T60 Active Buyers and Sellers, driving adoption and engagement across both new and returning users.

• Increase activation, conversion, and retention through optimized lifecycle programs.

• Establish agility in GTM execution and ensure product-led communication is cohesive and measurable.

What We’re Looking For

• 5+ years of experience in growth marketing with lifecycle experience, ideally in a tech or marketplace environment.

• Iterable expertise with proven ability to build, manage, and optimize complex lifecycle campaigns across email, push, SMS, and in-app.

• Experience partnering with Product and Design to ensure end-to-end cohesion.

• Strong data literacy with comfort pulling, analyzing, and reporting on performance metrics to guide decisions.

• Familiarity with analytics and attribution tools (Amplitude, Segment, Branch, or similar).

• Proven track record of balancing GTM planning with execution that delivers measurable impact.

Seniority

5+ years of experience in growth marketing with lifecycle experience,​ ideally in a tech or marketplace environment (open to less YOE if exceptional)

Work experience

• Extensive experience building,​ managing,​ and optimizing lifecycle campaigns across email,​ push,​ SMS,​ in-​app messaging.​

• Proven track record of balancing GTM strategy with execution

• Experience working in a tech startup or marketplace environment.​

Hard skills

Strong data literacy,​ including SQL for analysis.​

Must-have

Familiarity with analytics and attribution tools (Amplitude,​ Segment,​ Branch,​ similar).​

Soft skills

Ability to work cross-​functionally with product,​ sales,​ and design.​

Miscellaneous

Strong interest in our space.​ Knowledge of trading cards,​ collectibles,​ or alternative assets (solely sports is not enough).​