1. Overview:

The Senior Graphic Designer will be a key member of our creative team, responsible for developing and executing visually compelling design solutions across a variety of media. This role requires a highly creative and skilled individual with a proven track record of success in designing impactful and brand-consistent materials. The primary objective is to elevate our brand image and contribute to the overall success of marketing and communication initiatives.

2. Key Responsibilities:

• Conceptualize and design visually appealing and effective marketing materials, including brochures, websites, social media graphics, email campaigns, presentations, and print collateral.
• Develop and maintain brand guidelines and ensure consistency across all design projects.
• Collaborate with marketing and other departments to understand project requirements and deliver high-quality designs that meet objectives.
• Manage multiple projects simultaneously, meeting deadlines and staying within budget.
• Provide creative direction and mentorship to junior designers.
• Participate in brainstorming sessions and contribute innovative ideas.
• Maintain an organized and efficient workflow, ensuring all design assets are properly managed and archived.
• Stay up-to-date with the latest design trends and technologies.
• Present design concepts to clients and internal stakeholders, effectively communicating design rationale.

3. Technical Skills:

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects - preferred).
• Strong understanding of typography, color theory, layout, and visual hierarchy.
• Proficiency in creating assets for various platforms (web, print, social media).
• Experience with responsive design principles.
• Experience with video editing software (Adobe Premiere Pro or similar) is a plus.
• Understanding of print production processes.

4. Required Qualifications:

• Bachelor's degree in Graphic Design or a related field.
• Minimum of 5 years of experience as a Graphic Designer, with at least 2 years in a senior-level role.
• A strong portfolio showcasing a range of design work across various mediums.

5. Skills & Experience:

• Graphic Design: Exceptional skills in conceptualizing, designing, and executing visually compelling and effective designs across various media, demonstrating a strong understanding of design principles and brand consistency. Experience with branding projects is a significant plus.
• Graphic Tools: Extensive expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) is essential. Proficiency in other design software (e.g., Figma, Sketch) is beneficial. A deep understanding of how to leverage these tools to achieve optimal results is crucial. The candidate should demonstrate a proficiency beyond basic functionality, exhibiting mastery in utilizing advanced features and techniques.