Executive - YouTube Growth (MPPSC).

Job Purpose

We are looking for a creative and results-driven YouTube Growth Executive / Associate with at least 2 years of experience in managing and growing YouTube channels in the EdTech PCS vertical. The ideal candidate should have strong knowledge of the MPPSC exam, YouTube SEO, content strategy, audience engagement, analytics and channel optimization.

The candidate will be responsible for the growth of the MPPSC by Drishti IAS YouTube channel, increasing views, subscribers, watch time and overall channel performance among MPPSC aspirants.

Primary Job Responsibilities

Channel Operations & Content Planning

• Manage and oversee daily operations of the MPPSC by Drishti IAS YouTube channel.

• Create content calendars and publishing schedules aligned to the MPPSC exam cycle (Prelims, Mains, Interview) and current affairs.

• Coordinate with video editors, designers, and educators.

• Track the exam notifications, syllabus and pattern updates of MPPSC and plan timely content around them.

YouTube SEO & Optimization

• Optimize videos for YouTube SEO including:

○ Titles

○ Descriptions

○ Tags

○ Keywords

○ Thumbnails

• Develop and execute YouTube growth strategies for the channel, including playlists, shorts and live classes.

Analytics, Growth & Engagement

• Monitor channel analytics and prepare performance reports.

• Improve audience retention and engagement metrics.

• Handle community engagement including comments and audience interaction.

• Implement strategies to increase:

○ Subscribers

○ Watch hours

○ CTR (Click Through Rate)

○ Viewer retention

Research, Compliance & Trends

• Research trending topics and competitor strategies in the MPPSC YouTube space.

• Manage YouTube monetization and copyright compliance.

• Stay updated with latest YouTube algorithm changes and trends.

Who can apply?

• Candidates with minimum 2 years of experience managing YouTube channels.

• Candidates who have worked in the EdTech PCS vertical (YouTube).

• Candidates with good knowledge of the MPPSC exam and its aspirants.

• Candidates must have good command over written and spoken Hindi and English.

• Candidates who are up-to-date with YouTube trends and viral formats.

• Candidates who can work independently and meet deadlines.

Specific Knowledge & Vacancy

YouTube Growth Executive / Associate for MPPSC by Drishti IAS YouTube channel management and growth.

Required Skills

• Strong understanding of YouTube Studio and Analytics.

• Knowledge of YouTube SEO and algorithm.

• Knowledge of the MPPSC exam (syllabus, pattern, stages and aspirant needs).

• Experience of working on a YouTube channel in the EdTech PCS vertical.

• Good command over written and spoken Hindi and English.

• Experience with thumbnail strategy and A/B testing.

• Basic understanding of video editing workflows.

• Excellent communication and content planning skills.

• Ability to analyze performance data and generate insights.

• Knowledge of audience growth strategies.

Preferred Tools & Platforms

• YouTube Studio

• Google Analytics

• TubeBuddy / VidIQ

• Canva / Photoshop

Major KRA (SMART)

• Subscriber growth

• Watch time increase

• Video views/Engaged views

• Engagement rate

• Click-through rate (CTR)

• Audience retention

• Revenue growth