Job Description

Position: Vice President – Sales

Department: Business Development

Location: Delhi – Karol Bagh

Primary Job Responsibilities

1. Sales Strategy – Online Courses

2. Develop and execute monthly, quarterly, and annual online revenue plans for all online courses.

3. Build standardized sales frameworks, call scripts, and conversion funnels tailored for online admissions, including tele-counselling, WhatsApp enquiries, inbound and outbound calls, and CRM-based lead management.

4. Ensure consistent achievement of online revenue numbers through real-time monitoring, digital funnel optimization, and timely interventions.

5. Conduct analysis of lead flow, demo-to-sale ratios, counselor productivity, website and app conversions, and student purchase behaviour.

6. Team Leadership and Workforce Management – Online Division

7. Lead the pan-India online sales workforce including online counsellors, tele-sales executives, WhatsApp and chat support teams, CRM leads and coordinators, and online counselling heads.

8. Implement a performance-driven culture with defined KRAs, KPIs, incentives, SOP compliance, and structured performance improvement plans.

9. Performance Management – Online Funnel

10. Conduct weekly revenue review meetings covering leads, demos, conversions, refunds, drop-off reasons, and counsellor performance.

11. Ensure that all app and website leads, missed calls, callback requests, WhatsApp messages, and CRM entries are accurately captured, nurtured, followed, and converted as per SOPs.

12. Streamline online sales operations including query management, call logs, fee collection workflows, digital documentation, dashboards, and daily reporting.

13. Ensure uniformity across the online sales ecosystem in terms of communication quality, turnaround time, product knowledge, counselling accuracy, and student experience.

Eligibility and Qualifications

Educational Background

Bachelor’s degree required; MBA preferred in Sales, Marketing, Operations, or Business Management.

Certifications in Digital Sales, CRM Management, EdTech Operations, or related domains are an added advantage.

Sales and Counselling Expertise

Strong understanding of online sales funnels, lead nurturing, tele-counselling techniques, admission processes, and student behaviour.

Experience in building and optimizing call scripts, sales SOPs, counselling frameworks, and conversion funnels (web, app, WhatsApp).

Data-Driven Decision Making

Ability to work with CRM dashboards, Google Sheets, telephony data, productivity metrics, and funnel analytics.

Strong analytical skills to interpret key KPIs including lead-to-demo ratio, demo-to-admission ratio, cost per acquisition, customer acquisition cost, average revenue per user, customer lifetime value, refund rates, and conversion cycles.

Major KRAs

Sales Strategy

Team Leadership and Workforce Management

Performance Management

Collaboration with Other Departments (Non-Marketing)

Qualification and Experience

Minimum Qualification: Postgraduate

Preferred Qualification: MBA – Sales and Marketing

Minimum Experience: 8 Years