Category Growth Manager

Karol Bagh, India

134 applied

Full-time

3-10 yrs

Posted on: Jun 27, 2025

Skills

marketing

Key Responsibilities:

  • Act as the Single Point of Contact (SPOC) for the entire vertical, ensuring smooth coordination across departments.

  • Plan and execute new course launches while managing the time & action calendar.

  • Drive revenue growth through category planning, competitive analysis, and pricing strategies.

  • Collaborate with the marketing team to develop and execute promotional campaigns (social media, digital, influencer marketing, ATL/BTL, events, webinars).

  • Own the offline and online course launch calendar, ensuring timely execution with all stakeholders.

  • Monitor KPIs, enrollments, lead conversions, and retention metrics for optimization.

  • Define brand positioning and ensure marketing consistency across platforms.

  • Work closely with cross-functional teams (sales, content, counseling, product) to ensure category growth.

  • Enhance the user experience on digital platforms (website, app) in collaboration with Tech & Product teams.

  • Develop and implement business plans with performance tracking mechanisms.

Required Skills & Expertise:

  • Strong project management and organizational skills.

  • Excellent verbal & written communication skills.

  • Proficiency in Microsoft Office & CRM tools.

  • Understanding of consumer behavior, problem-solving, and analytical skills.

  • Creativity & innovation in marketing strategies.

  • Ability to manage multiple priorities and meet deadlines effectively.

Drishti IAS is a leading coaching institute in India, founded in 1999 by Dr. Vikas Divyakirti. It specializes in preparation for the UPSC Civil Services Exam and state-level exams, offering classroom and online courses, study materials, and test series in both Hindi and English. Renowned for its expert faculty and student-focused approach, Drishti IAS is headquartered in Delhi and is known for helping thousands of aspirants achieve success in competitive exams.

Delhi, Delhi, India

https://www.drishtiias.com/