A Digital Marketing Executive in a SaaS DashLoc company that provides marketing solutions for B2B

(business-to-business) clients plays a pivotal role in developing and maintaining the company’s brand

image and marketing strategies. The responsibilities can be quite diverse, especially in a fast-paced,

customer-focused environment like SaaS. Below are the key roles and responsibilities:

1. Brand Strategy Development

• Brand Positioning: Define the unique value proposition and market position of the

company’s SaaS product for B2B clients, ensuring it stands out in a competitive market.

• Target Audience Analysis: Work closely with sales and product teams to understand the

pain points, challenges, and needs of B2B clients in order to tailor marketing efforts

accordingly.

• Messaging and Storytelling: Develop clear and compelling messaging that communicates

the SaaS product’s benefits to business clients, focusing on ROI and efficiency.

2. Campaign Planning and Execution

• Campaign Strategy: Plan and execute brand marketing campaigns that resonate with the

B2B audience and promote the company's SaaS solutions. This includes content marketing,

digital marketing, paid advertising, webinars, and email campaigns.

• Lead Generation: Work with the sales team to develop strategies that drive inbound leads

for the sales pipeline, using appropriate channels and targeting techniques.

• Cross-functional Collaboration: Collaborate with other departments (sales, product,

customer success) to ensure alignment on messaging, promotional activities, and product

updates.

3. Digital Marketing

• Website and Content Strategy: Oversee the development and optimization of the

company’s website, ensuring it reflects the brand’s message and is optimized for lead

generation. This includes creating content like blogs, case studies, whitepapers, and product

demos.

• Social Media Presence: Manage and grow the brand’s presence on relevant social media

platforms (LinkedIn, Twitter, etc.), tailoring content for a B2B audience and engaging with

key stakeholders in the industry.

• SEO and SEM: Ensure that SEO strategies are in place to increase organic traffic and that

SEM (Google Ads, LinkedIn Ads, etc.) strategies are aligned with lead generation goals.

4. Market Research and Competitive Analysis

• Industry Trends: Stay updated on industry trends, competitors, and emerging technologies

in the marketing solutions space for B2B clients. This helps position the SaaS company as a

thought leader in the space.

• Customer Insights: Gather customer feedback and analyze data to better understand client

needs and improve product messaging, helping to refine marketing tactics.

• Competitive Analysis: Regularly track competitors' marketing strategies and positioning to

stay ahead in the market.

5. Brand Identity and Consistency

• Brand Guidelines: Ensure consistent use of brand assets, messaging, and visuals across all

channels and marketing materials.

• Creative Direction: Work with design teams or agencies to develop creative assets (graphics,

videos, presentations) that align with the brand’s voice and vision.

• Internal Brand Awareness: Help build brand awareness and understanding within the

organization, ensuring that every department speaks to the brand consistently.

6. Performance Tracking and Reporting

• KPIs and Metrics: Define key performance indicators (KPIs) for brand marketing campaigns,

such as brand awareness, lead conversion rates, website traffic, and social media

engagement.

• Analytics and Reporting: Use tools like Google Analytics, HubSpot, or others to track

campaign performance and provide detailed reports to management. Analyze results to

refine and optimize future campaigns.

7. Customer Engagement and Retention

• Customer Advocacy: Develop strategies to turn satisfied clients into brand advocates,

encouraging them to share their success stories through testimonials, case studies, or

referral programs.

• Client Communication: Ensure that communications are tailored to the unique needs and

challenges of B2B clients, focusing on long-term relationships and customer success.

8. Event Management

• Conferences and Webinars: Organize and promote webinars, virtual events, and

conferences to showcase the SaaS product to potential B2B clients.

• Networking: Engage with industry influencers, thought leaders, and key decision-makers at

events to build relationships and raise the company’s brand profile.

9. Collaboration with Sales Teams

• Sales Enablement: Provide the sales team with the tools, content, and insights they need to

effectively engage with prospective clients. This might include creating sales decks, product

sheets, and promotional material.

• Client Communication: Assist the sales team in client communication, particularly in pitching

the product’s value proposition and brand messaging.

10. Budget and Resource Management

• Budget Allocation: Manage and allocate the marketing budget effectively across various

initiatives and campaigns to maximize ROI.

• Resource Coordination: Ensure that marketing resources (e.g., tools, platforms, personnel)

are efficiently utilized to support brand-building activities.

Key Skills & Qualities for a Brand Marketing Executive in a SaaS Company:

• Strong Understanding of B2B Marketing: Experience in B2B marketing, especially in SaaS or

tech-related fields, is critical.

• Digital Marketing Expertise: Knowledge of digital channels like SEO, SEM, email marketing,

content marketing, and social media.

• Analytical Skills: Ability to analyze marketing data and adjust strategies accordingly.

• Creativity and Strategic Thinking: Ability to think creatively while aligning with strategic

business goals.

• Collaboration: Effective at working with cross-functional teams including sales, product, and

customer success.

• Communication Skills: Clear and persuasive communication skills, both written and verbal,

are crucial in this role.

CTC Offered: Competitive salary based on experience

Job Location: Dashloc Company, HSR Sector 1, Bangalore. ( onsite Job – 5 Days work )

Industry Type: SaaS, Marketing Technology

Functional Area: Client Account Management, Customer Satisfaction