1. Overview:

The YouTube Specialist is responsible for developing and executing strategies to enhance the presence and performance of our YouTube channel. This role focuses on increasing audience engagement, optimizing video content for discoverability, and driving overall channel growth. The ideal candidate will be creative, analytical, and possess a strong understanding of the YouTube landscape.

2. Key Responsibilities:

• Develop and implement content strategy for the YouTube channel, aligning with brand goals and audience interests.

• Optimize video titles, descriptions, and tags to improve search visibility and engagement.

• Analyze and report on channel performance metrics, including watch time, subscriber growth, and audience demographics.

• Collaborate with content creators to generate high-quality video content that resonates with the target audience.

• Stay updated on the latest YouTube trends, algorithm changes, and best practices.

• Create and manage a content calendar to ensure consistent posting and audience engagement.

• Support video editing and post-production processes to enhance video quality and viewer retention.

• Engage with the YouTube community by responding to comments and fostering viewer interaction.

3. Technical Skills:

• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or similar).

• Familiarity with YouTube Analytics and other performance metrics tools.

• Knowledge of SEO best practices specifically for video content.

• Understanding of graphic design tools for creating thumbnails (e.g., Canva, Photoshop).

• Expertise in content creation processes tailored to YouTube's platform requirements.

4. Required Qualifications:

• Bachelor's degree in Marketing, Communications, Media, or a related field.

• Proven experience managing a YouTube channel or in a similar digital marketing role.

• Strong portfolio showcasing video content creation or editing samples.

5. Skills & Experience:

• Demonstrated expertise in SEO strategies and techniques specific to YouTube.

• Proficient in video editing with a keen eye for storytelling and visual composition.

• Experience as a content creator, with an ability to generate engaging ideas that connect with audiences.

• Excellent communication skills, both written and verbal.

• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.

We are looking for an enthusiastic individual who is passionate about video content and the dynamic world of YouTube. If you thrive in a creative environment and have the skills to back it up, we would love to hear from you!