1. Overview:

The SEO Executive is responsible for planning and implementing Search Engine Optimization (SEO) strategies to improve the visibility, organic traffic, and ranking of websites. Their primary goal is to achieve higher search engine rankings and drive qualified leads to the organization.

2. Key Responsibilities:

• Conduct keyword research and identify target keywords

• Optimize website content, structure, and metadata for search engines

• Build high-quality backlinks and establish relationships with influencers

• Monitor search engine algorithms and industry best practices

• Track website analytics and report on SEO performance

• Collaborate with marketing and development teams to ensure alignment of SEO goals

• Stay updated on the latest SEO trends and technologies

• Conduct competitive analysis to identify opportunities and threats

3. Technical Skills:

• Proficient in SEO tools and software (e.g., Google Search Console, Google Analytics, SEMrush)

• Strong understanding of HTML, CSS, and JavaScript

• Experience with web development and analytics

• Knowledge of search engine crawlers and optimization techniques

• Familiarity with social media marketing and content curation

4. Required Qualifications:

• Bachelor's or Master's degree in marketing, communications, or a related field

• 3+ years of experience in SEO or a related field

• Certified in SEO (e.g., Google Analytics Individual Qualification, SEMrush SEO Certification)

5. Skills & Experience:

• Excellent written and communication skills

• Analytical and problem-solving abilities

• Attention to detail and strong work ethic

• Proactive and results-oriented

• Passion for digital marketing and SEO

• Experience in both on-page SEO (e.g., keyword optimization, content creation) and off-page SEO (e.g., link building, social media outreach)