1. Overview:

The SEO Executive is responsible for developing and executing search engine optimization (SEO) strategies to improve the visibility, ranking, and traffic of designated websites. The primary objective is to increase organic search visibility and drive targeted traffic to support business goals.

2. Key Responsibilities:

• Conduct in-depth keyword research and analysis

• Perform technical SEO audits to identify and resolve website issues

• Optimize website structure, content, and metadata for search engines

• Build high-quality backlinks from reputable sources

• Monitor search engine algorithms and industry trends

• Analyze search performance data and recommend improvements

• Collaborate with development, content, and marketing teams to ensure SEO alignment

• Track website traffic metrics and report on the effectiveness of SEO campaigns

3. Technical Skills:

• Strong understanding of SEO principles and best practices

• Proficiency in keyword research tools (e.g., Google Keyword Planner, SEMrush)

• Knowledge of Google Analytics, Search Console, and other SEO tools

• Understanding of web development principles (e.g., HTML, CSS)

• Familiarity with social media marketing and content creation

4. Required Qualifications:

• Bachelor's degree in Marketing, Computer Science, or a related field

5. Skills & Experience:

• Excellent written and verbal communication skills

• Strong analytical and problem-solving abilities

• Detail-oriented and able to prioritize multiple tasks

• Ability to work independently and as part of a team

• Experience in on-page SEO, off-page SEO, backlinking, site audits, social bookmarking, and ABC link exchange